Series A |  Series B |  Series C |  Series D |  Series E

Concurrent Sessions – Series A: Monday morning, 10:45 am - noon

Green Power Action: New Program Ideas for Continuing Education

Brennan Hall, Room 203
Environment
Sponsor session

Companies are increasingly seeking to connect with the environmental concerns of some of their customers by offering some form of “green products”, whether that means a product manufactured with green energy or with recycled materials or which has offset its environmental footprint.

The emerging environmental economy requires a number of skills that are in short supply.

Continuing Education is needed to develop new skills:

• green or environmental marketing – appealing to environmental concerns, meeting regulatory standards and best practices, avoiding greenwash
• measurement of environmental footprints of companies, organizations, products and footprints
• design and management of projects that create environmental benefits that can be separately sold as or recognized for environmental attributes
• measurement and verification of environmental benefits from projects to support sale of benefits as environmental attributes

Green Power Action is the manager of the Greening Canada Fund, Canada’s first fund for Canadian corporations to invest in carbon offset credits, so as to manage their carbon footprint. The Greening Canada Fund invests solely in Canadian carbon offset credits, most of which are from public sector, and non-profit sources. By reinvesting in our local communities, the Fund facilitates Corporations that wish to blend sustainability and corporate social responsibility initiatives.

Be The Rope: Negotiating the Tug-of-War between University Continuing Education’s Academic Mandate and Requirements for Cost-Recovery

Brennan Hall, Senior Common Room
Economics
Round Table discussion

Every continuing education unit has to negotiate the tug-of-war between their mandates for innovative, relevant programming and community engagement, and the condition of cost-recovery (or sometimes profit).  Three experienced deans/directors from different universities with differing mandates and cost-recovery requirements will discuss how they deal with this tradeoff.  Participants can look forward to lively discussion with concrete  examples of successes and failures.

Presenters:
Katy Campbell, University of Alberta; Harvey King, University of Regina; Lori Wallace, University of Manitoba

Creating a Vision for Continuing Education that Demonstrates Value and Generates Support

Carr Hall – Room 401
Economics
Case Study

Today’s continuing education world is all about value – value to the institution, value to our communities and value to students. This practical presentation will explore new ways to add value beyond dollars and cents. How do we measure what really matters? How can we  ensure the value we provide is recognized?  Be prepared to consider the process used by one undergraduate university to identify and promote its value within and outside of the institution and then assess your own current strengths and institutional possibilities.  Select which possibilities best link to institutional goals, identify your internal and external stakeholders, develop a plan, create a better profile and visibility, and discuss how to endear your team to faculty, chairs and deans.

Presenters:
Sheila LeBlanc, Director, Continuing Education & Corporate Learning, School of Business, Grant MacEwan University

Stepping into the Competition: Creating a Professional Designation in Continuing Health Education

Carr Hall – Room 402
Enlightenment
Roundtable Discussion

Continuing education can be a significant partner in the development of recognized Canadian professional designations.  This roundtable discussion will focus on the opportunities and challenges faced in designing and delivering a professional designation for Continuing Health Education (CHE).  Canadian CHE is recognized internationally for research and education and it is proposed that a Canadian professional credential now be developed. This session will provide strategies for facilitators interested in creating professional credentials.

Presenters:
Jane Tipping, Education Consultant, Office of CEPD, Faculty of Medicine; Maria Bystrin, Director, Continuous Professional Development, Leslie Dan Faculty of Pharmacy; Susan Rock, Director, Office of CEPD, Faculty of Medicine, University of Toronto

Non Traditional Careers for Women:  Opportunities, Encouragement, Training Lessons from Camp GLOW – Group Learning for Outgoing Women

Carr Hall – Room 403
Enlightenment
Seminar

Camp GLOW (Group Learning for Outgoing Women) is an all-female firefighting camp.  Designed to provide amazing opportunities for women to learn in a non-intimidating environment, the GLOW program builds confidence and leadership skills to enable women to pursue careers in professions traditionally favored by men.  This seminar will demonstrate how the camp was developed, the nature of its operations and insights into the benefits of offering non-traditional program options to women.

Presenters:
Krista Parsons Butler, Instructor, Offshore Safety and Survival Centre; Marine Institute of Memorial University of Newfoundland

Walking the Talk: A Case Study in Planning, Promoting, and Delivering Sustainability Programs in a Sustainable Way

Carr Hall – Room 404
Environment
Case Study

When offering a program about sustainability leadership to an environmentally-conscious audience, it is particularly important that organizers ‘walk the talk’ by incorporating sustainability principles into program planning, promotion and delivery. This session will use UBC Continuing Studies’ annual Summer Institute in Sustainability Leadership – a one-week intensive professional development course designed for sustainability professionals – to highlight the complexities involved in modeling sustainable practices. From online advertising and printing flyers on recycled paper to encouraging carbon offsets for plane travel and providing re-usable participant coffee mugs, many special considerations must be made. Participants will hear about the strategies employed by UBC Continuing Studies to meet the expectations of today’s learners through careful attention to ‘green’ supplies, services, and marketing initiatives.

Presenters:
Katie Jane Morrell, Program Leader, UBC Continuing Studies Centre for Sustainability; Kim Clayton, Promotions Coordinator, UBC Continuing Studies

Concurrent Sessions – Series B: Monday afternoon, 2:15 – 3:30 pm

From Student to Consumer, New Learners are Transforming the Future of Higher Education

Brennan Hall – Room 203
Enlightenment
Sponsor Session

There is a fundamental shift whereby today’s learners have become much more consumer-oriented. With discerning tastes, requirements and unique schedules, the proliferation of this type of learner is transforming higher education. Finding ways to engage this emerging group has always been the focus of continuing education and the culmination of these successful efforts will be what eventually governs the future of higher education institutions. This shift represents an enormous opportunity for the success and growth of continuing education. The opportunity is now. The new normal has become the lifelong pursuit of knowledge that is defined as lifelong learning, which speaks not to a cohort of students — but a cohort of one.

In parallel with today’s vastly different economic climate, lifelong learners will also be seeking knowledge for employability, enhanced skill set and personal and professional enrichment, rather than simply for knowledge itself.

The landscape is vastly changing.  Please join Destiny Solutions for a highly interactive discussion which will define learners of today, tomorrow and decades to come. This exciting and thought provoking session will highlight the critical need to reach these learners and how to best provide schools with sustaining solutions and strategies that will engage them for a lifetime.

Presenters:
Jonathan Tice, Senior Vice President, Destiny Solutions

Customer Engagement Rebooted: Sustaining Your Markets in an Age of Social Networks

Brennan Hall – Senior Common Room
Economics
Seminar

Universities have been slow to shift their marketing and student recruitment efforts into the social media landscape. Should social networking be part of the marketing mix for today’s universities? This session will explore the phenomenal growth of social networking (Facebook, Twitter, and blogs) and discuss its viability as a method for marketing Continuing Education offerings.  Word-of-mouth marketing, the oldest and most powerful form of influence, can once again become the newest way to build brand loyalty. Participants will understand better the potential power of social media for customer engagement in higher education marketing, learn how universities are using social media to market their efforts today, and gain key insights and practical next steps for ensuring their institutions and programs are being talked about and recommended.

Presenters:
Anu Varsava, Director of Marketing, Faculty of Extension, University of Alberta

Caring for Our Garden: Developing a Sustainable Working Environment for a Continuing Studies Service Unit

Carr Hall – Room 401
Environment
Case Study

Distance Education Services, a unit within UVic’s Division of Continuing Studies, has a broad mandate to support distance education programs at UVic, including instructional design, instructor training, online course production, and technical support during course delivery. In this session, and using analogies drawn from gardening, Distance Education personnel will illustrate their thinking about sustainable practices and the steps they have taken to realize these ideas within the reality of their environment. Participants will gain a clearer understanding of concepts of organizational sustainability and how these might be applied in a Continuing Studies setting.

Presenters:
Kate Seaborne, Manager, Distance Education Services, Division of Continuing Studies; Sue Doner, Online Course Developer/Consultant, Distance Education Services, Division of Continuing Studies; University of Victoria

When You Pick Up One End of the Stick:  Design in Online Learning

Carr Hall – Room 402
Economics
Seminar

In the great shift from classroom education to web-based education, the traditional strategies for creating high value instructional experiences must change. Piece by piece, professionals in higher education are reconstructing the learning experience to suit the properties and potential of the digital environment. The role of design – the creative process of organizing colours, shapes, materials, motion, and other physical elements in ways that enable end-users to get the maximum value from their interaction with the designed object/space/image – in this new digital environment has been quite fully ignored to date. The skills, processes and logic of design are virtually unknown to the majority of practitioners in online education. However, the quality of design in screen-based contexts plays a fundamental role in determining the value of the end-user’s experience. This seminar will help participants understand the value of integrating high quality design into online and blended learning courses, and gain the necessary knowledge to begin implementing a new design direction in continuing education.

Presenters:
Keith Hampson, Consultant, School of Continuing Studies, University of Toronto

Living Curricula – Conversations about Learning and Teaching

Carr Hall – Room 403
Enlightenment
Case Study

Unitec New Zealand’s ‘Living Curricula’ is both an academic strategy and an aspiration for a unique institutional culture. The Department of Performing and Screen Arts has developed a course curriculum that crosses discipline boundaries and exploits collaborative opportunities to leverage economical solutions to ever-growing sector and system constraints. This session will introduce the concept of the ‘living curricula’, the process of design used by the department to create a vibrant and dynamic living curriculum across a wide range of disciplines, and teaching and learning approaches and activities that focus on engagement between and among learners, teachers, practitioners, communities, scholars, texts and the self.

Presenters:
Steve Marshall, Senior Lecturer and Programme Leader, Performing and Screen Arts
Unitec Institution of Technology, New Zealand

Creative Programming and Project Management

Carr Hall – Robert Madden Auditorium
Enlightenment
2-Part Workshop

University continuing education is under great pressure from within and without (severe budget constraints, internal and external competition, insufficient resources, for example). In this environment, program directors in university continuing education units are finding it ever more challenging to create the value-added programming that traditionally distinguishes the specialized continuing education unit from other administrative service-delivery units on campus.

Part I:  2:15pm – 3:15pm
We will discuss the creative aspects of identifying new programming opportunities in the home institutions and the community at large, focusing on practical and cost-effective enhancements of existing programs and explore creative partnering, program structures and non-standard use of technology.

Part 2: 4pm – 5pm
We will focus on operational planning and project management, including the calculation of real costs and project completion timetables, communication to determine program viability and resource needs, establishing quality levels for all aspects of programming, production timetables, effective closure and program evaluation.

Presenters:
Margit Nance, President, Margit Nance Communications;
Milton Orris, President, Orris Consultants, Inc.

Concurrent Sessions – Series C: Monday afternoon, 4:00 – 5:15 pm

How Does Your Website Measure Up?

Brennan Hall – Room 203
Economics
Sponsor Session

An excellent website can reduce the need for traditional print collateral and catalogues, making it both economically and environmentally advantageous. How do you know if your website is serving your department well? This seminar will present industry benchmarks from a research project involving twenty continuing education departments in Canada and the United States, and explore the use of critical analytics reports which provide a wealth of information to help users make smarter decisions about programming, and optimize the marketing and business success of their departments.

Presenters:
Jon Horn, President, JMH Consulting

Community-university Engagement: Can Our Units Lead This Aspect of Our Institutions’ Strategic Plans?

Brennan Hall – Senior Common Room
Economics
Case Study

The Academic Plan of the Faculty of Extension at the University of Alberta includes as its “guiding ideal” a commitment to “community engagement, near and far.” This is in direct response to one of the four major pillars of the University of Alberta’s academic plan. Given the recent prominence of “community-university engagement” in the strategic priorities of universities across North America, it is likely that individuals in other continuing education units across Canada are thinking very hard about whether and how they can fit into this aspect of their institutions’ strategic plans. This session will be largely a case study of how the Faculty of Extension, which aspires to leadership in community-university engagement, is striving to attain this goal. Most of the discussion will centre on directions universities are taking with community-university engagement, and how our units can help and even lead in these initiatives. Participants will gain a greater understanding of the opportunities and difficulties units face when becoming involved in their institutions’ efforts to engage with their communities in ways other than the offering of courses.

Presenters:
Walter Archer, Academic Advisor, Adult Learning, Faculty of Extension,
University of Alberta

Organic Evolution: Pursuing Innovative Sustainability Education at UBC Continuing Studies

Carr Hall – Room 401
Environment
Case Study

Sustainability and climate change have emerged in our collective consciousness, igniting a passion for collaborate innovation to create alternative futures. Reaching all levels of government and every industry sector, sustainability is changing our way of thinking and doing by integrating economics with social, cultural, and environmental considerations for a whole-systems approach to managing development. UBC Continuing Studies launched the Continuing Studies Centre for Sustainability (CSCS) in 2008 to address the need for professional development courses in the realm of sustainability. This seminar will use CSCS as a case study to discover lessons learned and best practices for sustainability continuing education. Participants will learn how partnerships can support programming initiatives and how sustainability education is evolving as society and the economy come to terms with diminishing resources, environmental degradation, and climate change.

Presenters:
William Koty, Director; Diana McKenzie, Program Leader, Continuing Studies Centre for Sustainability, University of British Columbia

Lights, Camera, Action: Selling Random Acts of Creativity

Carr Hall – Room 403
Environment
Seminar

Lights, Camera, Action: Selling Random Acts of Creativity

Competing in a mid-size community where a number of established institutions are vying for students, it was essential to look beyond the standbys of print calendars and traditional advertising to promote Continuing Studies at the UBC Okanagan campus.  In   exploring opportunities to exercise creativity through technology we wanted to be innovative in expressing our individuality as a division promoting life-long learning.  With the assistance of UBCO TV producers we embarked upon a plan to develop short, humorous and entertaining video clips to promote specific programming areas through YouTube; beginning with Art, Horticulture and Wine Studies.  By testing this new market along with the social media tools of Twitter, Facebook and orchestrated Eblasts, we hoped to channel people to our website – where each hit is a potential registration.

Presenters:
Elaine Crebo, Program Manager, Continuing Studies, UBC Okanagan

Work Life Balance for the CE Professional

Carr Hall – Room 404
Enlightenment
Workshop

This workshop will examine the issue of work life balance for the busy practicing CE professional based on the experience of developing and implementing a work life balance weekend program for women health care professionals.  Highlighting the conference theme of personal enrichment, the facilitator will guide participants through an interactive workshop, utilizing group exercises and self assessment tools.

Presenters:
Susan Rock, Director, Office of CEPD, Faculty of Medicine, University of Toronto;

Jane Tipping, Education Consultant, Office of CEPD, Faculty of Medicine

Maria Bystrin, Director, Continuous Professional Development, Leslie Dan Faculty of Pharmacy;

Poster Sessions – Exhibit Hall: Monday afternoon, 5:00 pm

Optimizing Learning: Student Experiences with Audio Learning Guides in University-based Continuing Education

Brennan Hall – Exhibit Hall
Enlightenment
Poster Presentation

A pilot study during the winter and summer terms of 2010, supported by the Canadian Association of University Continuing Education in partnership with Huntington University and the Centre for Gerontology Research, set out to discover university students’ perceptions and experiences of audio learning guides to courses offered through Continuing Education. One hundred and thirty students enrolled in three gerontology courses offered via continuing education were provided with an audio version of one module of their written learning guide, and students were surveyed regarding their experiences and perceptions about using the audio learning guide format. This poster presentation will present the outcomes of the pilot study and assist participants to understand better the needs of students seeking additional options in communication technologies.

Presenters:
Birgit Pianosi, Chair, Gerontology; Huntington University

A Case Analysis of a Learning Management System in Post-Secondary Education: Meeting the Bottom Line

Brennan Hall – Exhibit Hall
Environment
Poster Presentation

One of the major roles fulfilled by a learning management system (LMS) is the capacity to enhance and support classroom teaching as well as offer courses at a distance to learners across the world. Although the value of learning management systems to teaching and learning has been discussed widely and in great detail for many years, do learning management systems make ecological and economic sense? What is the operational effect on an institution’s bottom line? Does an LMS increase the environmental sustainability of an educational institution by decreasing its ecological footprint? These critical questions will be addressed through a case analysis of the use of an LMS in a small undergraduate university.

Presenters:
Kyle Charron, Learning Systems Technologist; Emily Rostoks, Manager, Learning Systems and Support, Centre for Flexible Teaching and Learning, Nipissing University

Concurrent Sessions – Series D: Tuesday afternoon, 2:15 – 3:30 pm

Brand Building

Carr Hall – Madden Auditorium

Your program’s continuing education brand is a trust mark – your commitment to consistently deliver on who you are, what you stand for and your unique benefits.  It’s a way to communicate your organization’s promise to internal and external stakeholders and to develop long term relationships with them.

This hands-on workshop will engage you in the process of discovering and defining your continuing education program’s authentic brand. Learn how to bring your brand to life by embedding it in all mission-based programs, communications and development activities so that it is expressed through your organization’s every action.

Presenters:
Jocelyne Daw, Consultant and author of Breakthrough Branding: Seven Principles to Power Extraordinary Results

Outreach Travel Programming for Colleges and Universities: Enlightenment for Students; Revenue for Schools; Sustainability for Travel Destinations

Brennan Hall – Room 203
Enlightenment
Sponsor Session

This interactive session will provide updated demographic data for the rapidly growing educational travel market.  This outreach program is designed to maximize revenue potential for the continuing education unit while minimizing resource investment and risk.  Programs are designed as “sustainable tourism”. They are customized to meet local needs and to build on the expertise of faculty or contracted facilitators.

Presenters:
Ron Jeffery, Manager, Educational & Custom Accounts, Merit Group Travel

Review the Reviews

Brennan Hall – Senior Common Room
Economics
Panel Presentation

Continuing assessment and evaluation of program performance at a public institution is a means to identify academic roadmaps, rationalize resources, and maintain standards. Many of these assessments are internal reviews in compliance with individual institution’s governance structures. Despite the apparent benefits of such review processes, many administrators do not view them with enthusiasm. In this session, panelists will share their experiences in preparing for their own unit reviews and the accreditation process set forth by Languages Canada, comparing the two processes and sharing the benefits for strengthening their roles, confirming their operational models, leveraging their academic vision to their home institutions’ overall academic plan, and substantiating their overall ‘fit’ in their universities.

Presenters:
Mimi Hui, Executive Director, English Language Program, University of Alberta; David Parkinson, Director, University of Saskatchewan Language Centre; Andrew Scales, Director, Centre for Intercultural Language Studies, UBC

Experiences in Classroom Success with CE for Sustainability. One Approach: Understand Sustainability To Be Greater Than Green and Connected to Empowerment

Carr Hall – Room 401
Environment
Workshop

In limiting sustainability to an environmental concept, educators for sustainability may also limit their own ability to achieve sustainable development’s fullest and brightest potential for learners. In this session, the presenter will demonstrate that a course content explicitly emphasizing the social, economic and environmental pillars of sustainable development, making direct interconnections between the three, helps better to engage diverse learner personalities while also actively fostering change in learner thinking and behavior patterns towards sustainability. Combining this broader sustainability content with specific techniques for empowering learners in the classroom setting allows CE learners to become more engaged in sustainability discussions and more willing to identify personal behavior changes required for their own active living out of sustainable lives.

Presenters:
Thomas Esakin, Academic Coordinator, Sustainability, G. Raymond Chang School of Continuing Education

Certificate in Infant Mental Health Conversion from In-Class   to Online – York University and the Infant Mental Health Promotion, Hospital for Sick Children: How Collaboration Led to Increased Accessibility and Helped to Enlighten Those Working with Children from 0-6 years.

Carr Hall – Room 403
Enlightenment
Panel Presentation

For the past ten years, the Division of Continuing Education, York University and our partner Infant Mental Health Promotion (IMP) at Sick Kids Hospital have been successful in delivering a very innovative and impactful non-credit Certificate in Infant Mental Health utilizing an in-class delivery methodology. Spurred on by an increased interest among participants in completing the Certificate through an alternative mode of delivery, the Division developed, with its partner, a way to deliver the entire program online, dramatically enhancing its accessibility nationally and internationally. This session will present the experiences of the partners, including challenges and strategies, in the course of the project’s development in order to encourage other continuing education units to pursue similar initiatives.

Presenters:
Richard H. Pinnock, Director, Division of Continuing Education; York University;
Victoria Caparello, Business, Finance and Operations Manager, Division of Continuing Education;
Marina DeBona, Program & Logistics Manager, Division of Continuing Education;
Chaya Kulkarni, Director, Infant Mental Health Promotion, Hospital for Sick Children

Concurrent Sessions – Series E, Tuesday afternoon, 4:00 – 5:15 pm

Think like Google! Applying Google Business Principles to CE

Brennan Hall – Room 203
Enlightenment
Interactive Workshop

In his book, What Would Google Do? Jeff Jarvis outlines the philosophy and guiding principles behind one of the largest and fastest growing companies in history. Being ‘Googley’ is not only important for adapting to the market, but for survival, not only for tech companies but for continuing education also. In this workshop, participants will explore some of Jarvis’ principles and learn, through interactive exercises, how continuing education can benefit from incorporating these ideas into their models for growth, continued relevance and future success.

Presenters:
Tracey Taylor-O’Reilly, McMaster University; Jon Horn, President, JMH Consulting

Greening Your IT

Carr Hall – Room 401
Environment
Seminar

How does Continuing Studies measure its IT-related environmental impact? As government regulation and society in general begin to demand further environmental accountability, the question of “how green your IT is” goes from good idea to fundamental business practice. While quantifying that impact can be both complex and contentious, there is a great opportunity for Continuing Studies to provide a new layer of value to their campuses by leading the way in green IT practice and information management. This presentation focuses on what a typical continuing studies environmental footprint looks like, how to ‘read’ it and, most importantly, how to plan to reduce it with a cost-effective strategy. The session will provide tools for starting the dialogue with IT units and teams on how the values of green IT management can be applied, what accountability measures can be in place for organizational green awareness and change, and what a truly green IT environment would look like.

Presenters:
Gaetano Mazzuca, Director, IT, Continuing Studies, University of Victoria

Key Strengths of an Innovative Volunteer Training Program

Carr Hall – Room 402
Enlightenment
Case Study

For the past six years, the UBC Learning Exchange has hosted the CAUCE award-winning ESL Conversation Facilitator Training Program which prepares volunteers to facilitate free English conversation classes in Vancouver’s downtown Eastside. This case study explores some of the key components of the program’s innovation and success. The session will also offer a practical use of the method of appreciative inquiry used in program evaluation.

Presenters:
Andrew Scales, Academic Director, English Language Institute;
Kenneth Reeder, Professor, Department of Language and Literacy Education;
Angelika Sellick, Administrative Coordinator, The Centre for Intercultural Language Studies (CILS) University of British Columbia

Connect the Dots: Seven Learning Strategies for All Educators

Carr Hall – Room 403
Enlightenment
Workshop

Education for Sustainability (ESD) identifies the links within complex systems, including economic and social issues, and provides individuals with the tools to become active, engaged citizens. In this workshop, curriculum developers, course instructors and department leaders will gain an understanding of ESD as an integrative link between disciplines, and explore strategies to provide learners with authentic, relevant work shaped by inquiry and real world action. Through modeled practice and guided activities, participants will learn how to implement key Education for Sustainability approaches into their courses, assignments, assessments and projects.

Presenters:
Susan Elliott, Coordinator, Wernham West Centre for Learning and Green School Project Leader, Upper Canada College Preparatory School